F1-管理學術語英漢對照解釋（8）

Strategic Management

1、strategic management : 戰略管理

That set of managerial decisions and actions that determines the long-run performance of an organization.

戰略管理是一組管理決策和行動，它決定了組織的長期績效。

2、strategic management process: 戰略管理過程

An eight-step process that encompasses strategic planning, implementation, and evaluation.

是一個包含8個步驟的過程，其中包括戰略計劃、實施和評估。

3、opportunities : 機會

Positive trends in external environmental factors.

機會是外部環境因素的積極趨勢。

4、threats : 威脅

Negative trends in external environmental factors.

威脅是外部環境因素的負面趨勢。

5、Core competencies: 核心能力

An organization’s major value-creating skills , capabilities , and resources that determine its competitive weapons.

核心能力是組織主要的價值創造技能，它決定了組織的競爭武器。

6、Strengths: 優勢

Any activities the organization does well or any unique resources that it has.

優勢是組織擅長的活動或者專有的資源。

7、Weaknesses: 劣勢

Activities the organization does not do well or resources it needs but does not possess.

劣勢是組織不擅長的活動或者非專有的資源。

8、SWOT analysis : SWTO分析

An analysis of the organization’s strengths, weaknesses, opportunities, and threats.

SWTO分析是對組織的優勢、劣勢、機會和威脅的分析。

9、Corporate-level strategy: 公司層戰略

An organizational strategy that seeks to determine what businesses a company should be in or wants to be in.

公司層戰略尋求確定公司應該從事什么事業。

10、Stability strategy : 穩定型戰略

A corporate-level strategy characterized by an absence of significant change.

穩定型戰略是一種公司層戰略，其特征為基本不進行重大的變革。

11、Growth strategy : 增長型戰略

A corporate-level strategy that seeks to increase the level of the organization’s operations.

增長型戰略是一種公司層戰略，它尋求組織的經營規模。

12、Related diversification : 相關多元化

When a company grows by merging with or acquiring firms in different but related industries.

相關多元化是指公司通過合并或收購相關產品不同業務的公司而實現增長。

13、Unrelated diversification : 非相關多元化

When a company grows by merging with or acquiring firms in different and unrelated industries.

非相關多元化是指公司通過收購和兼并不同產業、不同業務的公司而實現增長。

14、Retrenchment strategy : 緊縮型戰略

A corporate-level strategy designed to address organizational weaknesses that are leading to performance declines.

緊縮型戰略是一種公司層戰略，它用于處理組織的劣勢，這種劣勢導致績效的下降。

15、BCG matrix : BCG矩陣

A strategy tool that guides resource allocation decisions on the basis of market share and growth rate of SBUs.

BCG矩陣是由市場份額和SBUS的增長率而做出資源配置方案的戰略工具。

16、Business-level strategy : 事業層戰略

An organizational strategy that seeks to determine how an organization should compete in each of its businesses.

事業層戰略尋求決定組織應該怎么在每項事業上展開競爭。

17、Strategic business units : 戰略事業單位

Single businesses of an organization in several different businesses that are independent and that formulate their own strategies.

戰略事業單位即一個組織有多種不同的業務，每一種業務有相對獨立和有自己的戰略。

18、Competitive advantage : 競爭優勢

What sets an organization apart; its distinct edge.

競爭優勢是使組織別具一格和有與眾不同的特色。

19、Cost leadership strategy : 成本領先戰略

A business-level strategy in which the lowest-cost producer in its industry.

成本領先戰略是一種營銷層戰略，它是組織選擇了成為產業的低成本生產者的戰略。

21、Differentiation strategy : 差異化戰略

A business-level strategy in which a company offers unique products that are widely valued by customers.

差異化戰略即公司實施尋求提供與眾不同的產品，并得到顧客廣泛認同的戰略。

22、Focus strategy : 聚焦戰略

A business -level strategy in which a company pursues a cost or differentiation advantage in a narrow industry segment.

聚焦戰略就是在狹窄的市場區隔上尋求成本優勢或差異化優勢。

23、Stuck in the middle : 徘徊其間

A situation in which an organization hasn’t been able to develop either a low cost or a differentiation competitive advantage.

即組織不能夠開發成本或差異化優勢。

24、Functional-level strategy : 職能層戰略

An organizational strategy that seeks to determine how to support the business-level strategy.

是尋求決定如何支持事業層戰略的組織戰略。

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